Is your company’s marketing two dimensional and not communicating its value proposition well? Are brochures, PDF’s and your website the primary way you market your business? Consider adding video to your content marketing plan. More than ever businesses are incorporating video into their marketing plans. Using video and YouTube for business is a cost effective and efficient way to connect with current and prospective clients in a fresh and dynamic way.
What are the advantages of having video on your website? Jeff Pelletier a social media specialist suggests in his post:
It’s Visual – People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to ‘see’ something before we are forced to ‘read’ something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation.
It’s Sticky – Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.
It’s Emotional – A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions.
It’s On Demand – Unlike a traditional sales pitch, a video can be experienced “on-demand”. Anyone interested can view it anytime he/she wants simply by visiting your website.
It’s Versatile – A video which has been produced for your website can be repurposed elsewhere. The cost can be leveraged by distributing the video offline on DVD as a general sales tool.
Do you have a video project that we can help you with today? Nuance Marketing has a wealth of experience working with corporations, nonprofit organizations and small businesses on creating meaningful and useful videos for use on the web. Our team has produced a wide range of videos that have been viewed globally. Click here to see our video portfolio. Contact us today for a consultation.