Using Video and YouTube for Your Business

Is your business, service or product better understood through video?  Can you incorporate video into your website easily? How will video effect your site traffic? These are questions that leaders from small business to major corporations are asking. Using video on the web is now the standard.  If you are waiting until it gets more pervasive, too late!  The future is here. Making Your Business Camera Ready Start by identifying what you want to convey in your videos.  What’s the “key message”?  Who is your audience?  What will keep them interested?  2-3:30 seconds is an ideal time frame for brief video segments.  If you have a video past 5-7 minutes on a moderately interesting topic you are pushing your limits.  Instead provide value packed, well edited information videos.   Questions to ask yourself: Who are we trying to reach with the video? Where will the video be seen? What are we trying to say in the video? What do we want them to do (call to action)? How will you communicate the message? How do you want them to respond? (logistics, websites, twitter addresses, subscribes, convert)? Our agency worked with the National Council of Asian American Business Associations (NCAABA) on integrating video and social media into their website.  The Asian American Pacific Islander business community wanted to create a testimonial of AAPI business owners that face challenges pursuing public and private sector contracts.  Here’s how we laid out a video strategy to the above questions: Who: Asian American and Pacific Islander business owners looking for resource information.  Public and private sector officials involved in supplier diversity or management of...

Black Economic Council (BEC) – Non-profit Marketing Strategy and Management Consultation

The Black Economic Council (BEC) is a non-profit advocacy group focused on creating increased opportunities and development for Black businesses nationwide.  Nuance Marketing consulted with the BEC to develop a contemporary advocacy agenda.  The BEC expanded their focus to include supplier diversity and development for Black Businesses interested in public and private sector contracts. During Nuance’s support, the BEC hosted their first supplier diversity conference in Oakland, CA.  The BEC also engages in annual lobbying trips to Washington D.C. and founder Len Canty is a board member of the Greenlining Institute (a leading advocacy organization for community development based in San Francisco, CA). Photography for the BEC Supplier Diversity Conference was managed by Nuance Marketing. Nuance Marketing produced a series of videos interviewing presenters and participants at the conference that hosted over 500 business owners and corporate stakeholders in supplier diversity.  The following are videos produced by Nuance...

NCAABA – Asian American Marketing Strategy Development

The Asian American Pacific Islander segment has been a specialty focus as Nuance Marketing has worked with the National Council of Asian American Business Associations (NCAABA).  NCAABA is focused on the advancement and inclusion of Asian American Pacific Islander’s in private and public sector contract opportunities.  One of the challenges facing the Asian American business segment has been the understated nature and lack of previous documentation regarding the challenges facing Asian American Pacific Islander businesses. “Our Mission, Our Voice” is a video documentary hosted by former CNN anchor Sachi Koto.  Asian American business owners are interviewed regarding their experiences as business owners.  This ground breaking documentary was edited for distribution on the NCAABA website and YouTube channel.  Nuance Marketing wrote, produced, directed, edited and published the documentary “Our Mission, Our Voice” for NCAABA.  Nuance also assisted in social media marketing of the project by creating the NCAABA YouTube Channel: NCAABA Events Outreach As NCAABA has continued to advocate for opportunities, they have balanced advocacy with the production of quality events to impact the Asian American Pacific Islander business community.  Nuance Marketing delivered management consultation and events management support for the following NCAABA events: NCAABA Stimulating Change Summit – Redwood City, CA NCAABA Stimulating Change Roundtable – Washington, D.C NCAABA’s primary supplier development training and outreach occurs through the NCAABA Supplier Academy.  Nuance Marketing has assisted NCAABA in the training and development of over 100 diverse businesses around the country.   On site events management, workshop facilitation, design of training publication, logo development, signage and graphic design was developed by Nuance...