A logo and sleek website may not be enough to set you apart from your competitors. In 2011, engagement matters more than presentation and forms the foundation of the nine new rules for online branding today.
Emerge Magazine Website
Emerge, a new magazine for and about emerging businesses, needed a website that reflected the energy and innovation of the businesses featured within its pages. Nuance provided strategic direction and project management expertise and delivered a robust content management system with social media and advertising network integration.
The impact of Facebook going local with geo-targeting
The media world is abuzz with the forthcoming announcement that Facebook plans to implement geo-targeting functionality to its website as soon as tomorrow. This could be a big deal for local businesses that have the resources and are savvy enough to know how to use it.
Event: Social Ad Summit
Strengthen your brand through social media If you are looking for a good way to kick-off a 3-day weekend then check out the Social Ad Summit, Friday, October 1, in NYC. Organized by mediabistro.com, this event promises to be : …a full day conference that connects brands, agencies, and marketing thought leaders to discuss strategies [...]
Research: 8 Ways to Improve Facebook Page Marketing
Is your Facebook page strategy a mess? Is your foray into social media marketing not living up to all the hype? Are you uncertain of what to do next? Jeremiah Owyang and partners at Altimeter Group have published a new report outlining 8 criteria for successful Facebook page marketing. In brief, here’s what every company [...]
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FedEx Responds to Viral Customer Video – But Did They Get it Right?
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2 Conditions That Keep Corporate Diversity Alive in a Recession
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iPads Driving More Traffic Now Than iPhones
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New York City is finally getting a new subway map
