Is Your Profile Picture Working for Your Brand?

Is Your Profile Picture Working for Your Brand?

In today’s social media driven world, a great profile picture is essential for your personal and professional brand. As your brand goes, your profile picture should be one of the hardest working employees in your brand arsenal. That’s right an employee. Your profile picture is on Facebook, LinkedIn, Google+, Twitter, Instagram and more 24/7/365. When  you’re sleeping, your profile picture is working representing you globally on the web. While a professional head shot used to be reserved for top executives, social media has evened the playing field and being present on social media without a good profile picture is like not playing the game at all. When it comes to building your brand through social media, it’s critical that you have an effective profile picture that reflects who you are and what you do.  Here are some tips and examples of how to create an impactful profile picture and put it to work for your brand. I don’t care if you have a business or if you are a professional, you need a great photograph that shows who you are. It’s not hard to make a great one so here are some tips: Quality matters. Start with a high resolution image. Take your picture on the highest quality setting. One of the services our agency provides is media consultancy supporting content development for websites and print magazines. When I’m supporting some print magazines they require a high resolution image of the author for the contributor page of their magazine. A great article that meets the requirements of the assigned story is table stakes. A high resolution image is a requirement for print. If the...

Savoy Magazine – Media Consultation

Nuance Marketing is the Agency of Record providing media consultation to Savoy Magazine (Savoy).  Savoy is a leading magazine focusing on the success, achievers and influencers within the African American community.  Edward Cates, CEO and Managing Partner of Nuance has been a contributing writer to Savoy and it’s predecessor publications Savoy Professional and Black Professional magazines. Savoy’s social media footprint was developed by Nuance Marketing.  In 2010 Savoy Magazine launched their website SavoyNetwork.com and Nuance assisted design and development teams from wire-frame development to launch. The following are previous articles written by the Nuance Marketing team published in Savoy: Soledad O’Brien Cover Story – Savoy Magazine by Edward Cates View more documents from Nuance Marketing. Top 10 Mobile Applications – Savoy Magazine by Edward Cates View more documents from Nuance Marketing. Examining the Life of the Mind: A Talk with Dr. Michael Eric Dyson by Edward Cates – Savoy Professional Summer 2009 View more documents from Nuance Marketing. How Barack Obama Used the Internet & Technology to Win the Democratic Nomination by Edward Cates View more documents from Nuance Marketing. Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience View more documents from Nuance Marketing. Nuance Marketing also produced the following digital media kit video for Savoy...

Riot Outfitters – Brand Launch and Social Media Marketing

Nuance Marketing has been the Agency of Record for Rochester, Michigan based Riot Outfitters.  Riot is a leading manufacturer of electronic accessories and cases for iPod and iPhones. Launched in 2009 at the Consumer Electronics Show, Riot Outfitters has over 72 items available at BestBuy.com and nationwide in their retail stores.  Nuance proudly prepared their initial press release on the launch of the brand. Our support of Riot has included an integrated social media strategy.  Nuance produced and directed viral unboxing and installation videos for Riot Outfitters.  The following are examples: Nuance photographed the Riot Outfitters Spring line of cases for use on the web and visible at BestBuy.com.  Riot Outfitters is special because they are perhaps the only manufacturer of iPod and iPhone cases with national distribution based in the U.S.  They have experience with the automotive industry and understand scale manufacturing and quality as well. Additional services provided to Riot Outfitters include: Brand Management Marketing Strategy & Planning Website Development Social Media Marketing YouTube, Twitter and FB Campaigns The Riot brand is about providing superior protection for electronic devices and enthusiasts.  Their brand is crisp and conveys a bit of American rebellion. Riot’s cases are manufactured exclusively by Acord Products, another client of Nuance...