Refreshing a brand for a iconic company like Microsoft could be challenging even for the most venerated agencies. It can take months of research, exploration, client meetings, starts and restarts. So how did a 21 year-old Art Center student do it in 3 days and make it look so effortless?
New York City is finally getting a new subway map
If you’re going to change a venerable New York institution you better get it right the first time. If you didn’t know already New Yorkers have very little patience. And so it goes with the New York City subway map. This stalwart institution went essentially untouched since 1979 when Michael Hertz Associates replaced the Massimo [...]
Comedy Central refreshes its logo after 10 years
Comedy Central recently introduced its new logo and station promos slated to launch in 2011. Surprise!, most of the opinionati don’t like it. Bloggers are frothing at the mouth, promising another Gap disaster. Well, my take? It’s simple, quietly irreverent, but a tad generic. Bob Salazar, senior vice president/creative director, brand creative for Comedy Central [...]
Gap bungled logo redesign is a lesson worth learning
I try to stay on top of events and things happening in the worlds of design and technology. Admittedly I’ve been tending my own shop lately and been out of the loop. Tuesday, Gap introduced, subtly, a redesign of its iconic logo with virtually no official heads-up from the corporate offices. By today, Friday, it’s reached full [...]
Bring motion to your branding
When I think of animated logos I naturally think of television networks and movie studios. Most of them are ok, but get worse when they’re animated and made to look metallic and 3-dimensional. But it’s a natural fit for say Pixar. They are in the animation business, why not animate the logo? But could the same be said for a museum?
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