Tag Archives: product development

WORK: ENKI

Posted on March 18, 2011 by in Announcement

Based in Rochester, Michigan, ENKI designs and manufactures cases for iPhones, iPods, smartphones and tablets, recently debuting the Genius Case™ for the iPad 2—the only line of cases compatible with  Apple’s new Smart Cover. ENKI approached Nuance Marketing to direct its global brand launch, which included identity, packaging and online presence. What follows is a [...]

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Pantone opens branded hotel in Brussels

Posted on May 25, 2010 by in Branding

I love the power of color. It possesses strong associative properties. Fire engine red. Kelly Green. Robins-egg blue. Now color has come to hospitality. The Pantone Hotel opened this month in Brussels, Belgium, using its mood-setting hues to shape and define spaces. It’s another step in Pantone’s expansion beyond its core business of color matching [...]

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Gain new business in six minutes

Posted on February 1, 2010 by in Ideas

If you run your own business, customer insight is invaluable. But did you know it only takes six minutes to uncover new opportunities? According to Anthony Tjan, venture capitalist and entrepreneur in HBR blog post, knowing what your customer does three minutes before and after she uses your product or service can provide new insight [...]

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