NCAABA – Asian American Marketing Strategy Development

The Asian American Pacific Islander segment has been a specialty focus as Nuance Marketing has worked with the National Council of Asian American Business Associations (NCAABA).  NCAABA is focused on the advancement and inclusion of Asian American Pacific Islander’s in private and public sector contract opportunities.  One of the challenges facing the Asian American business segment has been the understated nature and lack of previous documentation regarding the challenges facing Asian American Pacific Islander businesses. “Our Mission, Our Voice” is a video documentary hosted by former CNN anchor Sachi Koto.  Asian American business owners are interviewed regarding their experiences as business owners.  This ground breaking documentary was edited for distribution on the NCAABA website and YouTube channel.  Nuance Marketing wrote, produced, directed, edited and published the documentary “Our Mission, Our Voice” for NCAABA.  Nuance also assisted in social media marketing of the project by creating the NCAABA YouTube Channel: NCAABA Events Outreach As NCAABA has continued to advocate for opportunities, they have balanced advocacy with the production of quality events to impact the Asian American Pacific Islander business community.  Nuance Marketing delivered management consultation and events management support for the following NCAABA events: NCAABA Stimulating Change Summit – Redwood City, CA NCAABA Stimulating Change Roundtable – Washington, D.C NCAABA’s primary supplier development training and outreach occurs through the NCAABA Supplier Academy.  Nuance Marketing has assisted NCAABA in the training and development of over 100 diverse businesses around the country.   On site events management, workshop facilitation, design of training publication, logo development, signage and graphic design was developed by Nuance...

Asian American and Pacific Islander Businesses Focus on Development through the NCAABA Supplier Academy

Los Angeles, CA (PRWEB) September 28, 2009 — In order to succeed in today’s economic climate, businesses have to be agents of change. Successful businesses must have a range of talents including vision, creativity, agility, tenacity and resourcefulness to mobilize the resources needed to inspire, create, and leverage economic change. On October 14-15, 2009 a select group of suppliers and business leaders will participate in the National Council of Asian American Business Associations’ (NCAABA) Supplier Academy at UCLA presented by Wells Fargo. Academy participants will engage in intensive development and training to improve on critical business skills such as preparing winning proposals, creating winning teams and collaborating to deliver the innovative solutions, products and services that are needed by corporate and public sector procurement and supply chain organizations. “The NCAABA Supplier Academy is an extension of our commitment to provide the Asian Pacific American (APA) business community critical training that will enhance connectivity and improve their success in securing corporate and public sector contracts,” said Jamie Borromeo, Executive Director of NCAABA. NCAABA has enlisted an impressive list of presenters and subject matter experts focused on supplier diversity and development for diverse businesses. John Suh, Chairman of LegalZoom.com, will deliver the luncheon keynote address on Wednesday, October 14th. Additional featured speakers include representatives from U.S. Senator Barbara Boxer and California Governor Arnold Schwarzenegger’s office along with many other prominent diverse business leaders from the community. The goal of the NCAABA Supplier Academy is to train (and sustain) a cadre of NCAABA Academy alumni and business leaders that are prepared to pursue corporate (and public) procurement opportunities and mentor other diverse...