Comedy Central recently introduced its new logo and station promos slated to launch in 2011. Surprise!, most of the opinionati don’t like it. Bloggers are frothing at the mouth, promising another Gap disaster. Well, my take? It’s simple, quietly irreverent, but a tad generic. Bob Salazar, senior vice president/creative director, brand creative for Comedy Central [...]
Gap bungled logo redesign is a lesson worth learning
I try to stay on top of events and things happening in the worlds of design and technology. Admittedly I’ve been tending my own shop lately and been out of the loop. Tuesday, Gap introduced, subtly, a redesign of its iconic logo with virtually no official heads-up from the corporate offices. By today, Friday, it’s reached full [...]
Bring motion to your branding
When I think of animated logos I naturally think of television networks and movie studios. Most of them are ok, but get worse when they’re animated and made to look metallic and 3-dimensional. But it’s a natural fit for say Pixar. They are in the animation business, why not animate the logo? But could the same be said for a museum?
…It’s how you use it
If you haven’t been paying attention lately, there has been a lot of chatter amongst the design opinionati about the recently unveiled redesign of the YMCA identity. This is nowhere near the chatter the Tropicana OJ packaging redesign spawned. But nonetheless folks, including me, have something to say. I like it overall. It’s concise, simple, [...]
LAMoCA logo goes retro
Whenever leadership changes, it’s an opportunity to freshen up the corporate image. Rarely does a new leader revisit the past though. Jeffrey Deitch, the incoming director of the Los Angeles Museum of Contemporary Art, is kicking it old school with the re-introduction of its original logo, designed by Ivan Chermayeff. Consisting of a square, circle, [...]
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