The media world is abuzz with the forthcoming announcement that Facebook plans to implement geo-targeting functionality to its website as soon as tomorrow. This could be a big deal for local businesses that have the resources and are savvy enough to know how to use it.
Research: 8 Ways to Improve Facebook Page Marketing
Is your Facebook page strategy a mess? Is your foray into social media marketing not living up to all the hype? Are you uncertain of what to do next? Jeremiah Owyang and partners at Altimeter Group have published a new report outlining 8 criteria for successful Facebook page marketing. In brief, here’s what every company [...]
Social Media Subscriber Infographic
I was doing my usual morning ritual of info gathering when I came across an awesome data visualization site, Many Eyes. You enter data and it spews out attractive charts and tag clouds. Very interesting. The screen grab below is of social media subscribers by tool/network as of May, 2010. Enjoy! For the full interactive [...]
CEOs use social media to boost bottom line
As a CEO, it seems like a scary proposition to tweet, share on Facebook, or write and maintain a blog with comments. And isn’t that why you hired marketing and pr staff? But recent studies in an article by Sharlyn Lauby for Mashable.com have shown you can create a great deal of value for the [...]
Top 5 Social Media Tips for C-Suite Execs
By Jennifer Van Grove for Mashable This series is supported by The Awareness Social Marketing Hub, a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. Click here to learn more. For the rank and file at companies big and small, social media is infiltrating the workplace and [...]
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FedEx Responds to Viral Customer Video – But Did They Get it Right?
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2 Conditions That Keep Corporate Diversity Alive in a Recession
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iPads Driving More Traffic Now Than iPhones
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New York City is finally getting a new subway map
