Tag Archives: color

Tangerine Tango Color of 2012! How Color Popularity Impacts Your Brand

Posted on February 9, 2012 by in Branding, Creativity, Marketing

Did you know Tangerine Tango is “the” color for 2012? The leading authority on color in design, the Pantone Color Institute (R) announced the Tangerine Tango as the official color of 2012. A moment of remembrance for 18-2120 Honeysuckle Pink (Pantone’s 2011 color of the year).

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Color preferences by gender

Posted on March 22, 2011 by in Branding

Informative infographic from Kissmetrics. If you’re marketing to men, think twice before using purple, and everyone hates orange and brown.

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Color influences behavior

Posted on December 15, 2010 by in Ideas

Have you ever wondered why clearance signs are red? Or why many bank logos use blue? Color is one of the most misunderstood tools in design, business and culture today. Mostly because it is used so haphazardly, without careful thought. You can’t claim ignorance anymore. Check out this infographic from Kissmetrics.

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The [branding] colors of the web

Posted on September 16, 2010 by in Branding

What do the top 100 online brands have in common? Apparently blue and red. Below is an infographic from COLOURlovers plotting the dominant color of the top 100 web brands on a color wheel. It’s clear that blue is the color of choice—from banking and entertainment to social media and retail—followed by red. Want to [...]

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Good intentions, mixed results: EPA & DOT propose new fuel economy stickers

Posted on August 31, 2010 by in Creativity

In an effort to shame everyone into buying a environmentally friendly car, the Environmental Protection Agency and the Department of Transportation unveiled new designs for fuel economy vehicle stickers recently. They introduce several new components. The most noticeable are, 1. color; 2. an A+ through D grading system for fuel economy; 3. Greenhouse gas ratings; [...]

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