Refreshing a brand for a iconic company like Microsoft could be challenging even for the most venerated agencies. It can take months of research, exploration, client meetings, starts and restarts. So how did a 21 year-old Art Center student do it in 3 days and make it look so effortless?
Enki
Enki Holdings, a distributor of Apple accessories in Australia and Asia, approached Nuance to develop a launch strategy for introducing its products in North America. Nuance developed branding and marketing strategy and oversaw the buildout of a new e-commerce platform. Branding: Nuance performed market research and developed a positioning strategy that focus on the fun [...]
Tangerine Tango Color of 2012! How Color Popularity Impacts Your Brand
Did you know Tangerine Tango is “the” color for 2012? The leading authority on color in design, the Pantone Color Institute (R) announced the Tangerine Tango as the official color of 2012. A moment of remembrance for 18-2120 Honeysuckle Pink (Pantone’s 2011 color of the year).
Wrightreading Radiology Services
Wrightreading Radiology Services needed to establish an initial identity for the practice with design sensibilities appropriate for their industry. Nuance Marketing developed an innovative and iconic logo delivering on the brand promise of the practice.
Savoy Women’s Leadership Conference
Savoy Magazine, the emerging lifestyle magazine of choice for urban professionals, enlisted Nuance to develop, brand and position its inaugural annual Women’s Conference. Nuance’s market research revealed a need to create an empowering, substantive and stylish conference experience for women. What we did: Nuance developed a unique positioning strategy from Savoy’s competitors who focus solely [...]
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