Tag Archives: Advertising

National Council of Asian American Business Associations

Posted on November 8, 2010 by in

The National Council of Asian American Business Associations (NCAABA) is a 501C3 Non-Profit  focuses on creating increased opportunities for Asian American and Pacific Islander owned businesses within the United States.  Nuance Marketing served as the marketing department for NCAABA for 18 months creating innovative programming, website revisions, video documentary production and social media consultation. Nuance [...]

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Delta Air Lines DeltaDigest Magazine

Posted on October 10, 2010 by in

Delta Air Lines published and distributed globally a quarterly magazine for their employees and retirees.  The magazine was published through advertisers targeting non-revenue travelers within the company. Nuance Marketing served as the Agency of Record responsible for advertising management through the last two years of publication. Nuance was responsible for advertising sales, insertion order distribution [...]

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Ryan Abood

Beware of SEO “consultants,” they could cost you $4 million

Posted on September 2, 2010 by in Ideas

You’ve taken the leap to start  your own business, or you’ve been in business for a while and want to optimize your website for organic search on Google. Here’s some advice. Beware of SEO consultants who boast amazing, quick results. Chances are they are link buyers. And it could cost you dearly. Don’t believe me? Read my earlier [...]

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AAF – Mosaic Vendor Fair September 28 – NYC

Posted on August 20, 2010 by in Events

Ethnic diversity and representation within the advertising continues to be a challenge for the industry.  The Mosaic Vendor Fair on 9/28/10 in NYC is a one-day event designed to provide diverse and women-owned vendors with the opportunity to connect with advertising agencies, advertisers and media companies and learn about their minority supplier programs. The day [...]

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Delta Air Lines – DeltaDigest Advertising Management

Posted on July 28, 2010 by in Announcement

Nuance Marketing is the Agency of Record responsible for managing advertising for Delta Air Lines employee magazine DeltaDigest. DeltaDigest reaches more than 70,000 active and retired Delta people, their family and friends worldwide. As a service to employees, the magazine has a section of 14 pages devoted to advertisements and information about discounts, tours, restaurants, [...]

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