At Nuance Marketing, we don’t design things. We solve business problems. We create visuals, technology and experiences, transforming customer sentiment that drives actions and ultimately achieves results for our clients.
We’ve designed solutions that involve creating the following:
- Web 2.0 + e-commerce sites
- Microsites
- Interactive applications
- Interactive advertising campaigns
- Social media engagement campaigns
- Logos + brand indentity systems
- Event branding + collateral
- Exhibition environments + way finding
- Illustrated books + catalogues
- Magazines
Process
Ours is a multi-dimensional non-linear process, deeply rooted in design thinking, a method that employs observation, prototyping, building and storytelling in problem solving.
Ask
We start by asking what’s your desired result or objective. We then ask what actions must your audience take to achieve it. We endeavor to learn as much as we can about your business.
Observe
We then observe, monitor and assess the current attitudes the audience has towards you, your product or service that prevent them from taking the desired action. We develop a unique story about your product, service or company that is relevant and authentic.
Design
Then we design the solution thats right for the objective, testing constantly to ensure success.
Deploy
We launch the design solutions continually monitoring usage and tracking engagement. These insights inform future enhancements or iterations of the design.
