Enki Holdings, a distributor of Apple accessories in Australia and Asia, approached Nuance to develop a launch strategy for introducing its products in North America. Nuance developed branding and marketing strategy and oversaw the buildout of a new e-commerce platform.
Branding:
Nuance performed market research and developed a positioning strategy that focus on the fun and irreverent branding potential.
Marketing and Social Media Strategy:
Nuance developed an communications strategy leveraging social media.
E-commerce Website Development:
Nuance strategized and executed the development of a new e-commerce platform.
