NUANCE MARKETING // MEDIA / STRATEGY

Tangerine Tango Color of 2012! How Color Popularity Impacts Your Brand

Edward Cates — Thu, 09 Feb 2012 17:36:15 +0000

Did you know Tangerine Tango is "the" color for 2012? The leading authority on color in design, the Pantone Color Institute (R) announced the Tangerine Tango as the official color of 2012. A moment of remembrance for 18-2120 Honeysuckle Pink (Pantone's 2011 color of the year).

FedEx Responds to Viral Customer Video – But Did They Get it Right?

Edward Cates — Fri, 23 Dec 2011 17:54:47 +0000

Two days ago, I happened upon the YouTube video FedEx Guy Throwing My Computer Monitor. Just :21 seconds long, the video is shot from the package owner’s CCTV camera located at his front door. View the video here: In the scene you see a FedEx Express van driver exit his van with a box that [...]

Buried at the bottom of search results? Use this SEO tool to claw to the top

Brian Hodge — Fri, 02 Dec 2011 15:40:34 +0000

Search is still king of the internet and how someone finds your business is a matter of life or death, well at least for your business. And how close your business appears at the top of search results should be an integral component of your digital marketing and communication strategy. Search Engine Optimization is the [...]

New York City is finally getting a new subway map

Brian Hodge — Wed, 16 Nov 2011 21:34:31 +0000

If you’re going to change a venerable New York institution you better get it right the first time. If you didn’t know already New Yorkers have very little patience. And so it goes with the New York City subway map. This stalwart institution went essentially untouched since 1979 when Michael Hertz Associates replaced the Massimo [...]

iPads Driving More Traffic Now Than iPhones

Edward Cates — Wed, 12 Oct 2011 13:00:07 +0000

With the iPhone 4S shaping up to be the biggest smartphone release in history a recent study released by Mashable via comScore shows that iPads are becoming a prominent source of web traffic in U.S. Excerpt from Lauren Indvik – Mashable: According to web analytics firm comScore, smartphones and tablets accounted for 6.8% of all [...]

2 Conditions That Keep Corporate Diversity Alive in a Recession

Edward Cates — Tue, 11 Oct 2011 21:46:20 +0000

What does downsizing diversity professionals say about corporate commitment? I recently had a discussion with a former colleague that was retiring after a career in supplier diversity. I personally know of thousands of diverse owned companies that were touched and flourished from his singular contributions toward their advancement. Every week I learn of a former supplier [...]

Nuance Marketing Nominated for Supplier of the Year Award

Edward Cates — Thu, 23 Jun 2011 07:14:31 +0000

On Friday, June 17th, Nuance Marketing was proudly nominated as the Georgia Minority Supplier Development Council’s Spirit of Alliance Awards as Supplier of the Year, Class I. Nuance was nominated by Wells Fargo for their work supporting marketing and communications supporting the Wells Fargo Corporate Supplier Diversity Team. “We’re extremely honored to be nominated as [...]

Nuance Marketing CEO Edward Cates Honored at 40 Under Forty Achievement Awards by The Network Journal

Edward Cates — Tue, 21 Jun 2011 22:49:47 +0000

The Network Journal (TNJ) (www.tnj.com), the New York tri-state premier magazine for Black professionals, corporate executives and small business owners, announces that Edward A. Cates, CEO & Managing Partner, Nuance Marketing was honored at the 14th Annual “40 Under Forty” Achievement Awards Dinner, Thursday, June 16, 2011, at the Crowne Plaza Hotel in New York [...]

Savoy Women’s Leadership Conference in Atlanta Announces Featured Speakers Iyanla Vanzant, Lloyd Boston and Carol’s Daughter Founder Lisa Price

Edward Cates — Mon, 16 May 2011 14:10:50 +0000

Savoy Magazine announces the agenda and speakers for the first annual Savoy Women’s Leadership Conference in Atlanta on Thursday, June 16, 2011 at the W-Midtown Hotel featuring Dr. Iyanla Vanzant, Carol’s Daughter founder Lisa Price and style expert Lloyd Boston. Savoy Magazine announced a content rich agenda with celebrity experts speaking at their upcoming Savoy [...]

Technology you can live without, provided you have a smartphone

Brian Hodge — Fri, 25 Mar 2011 14:43:48 +0000

The headline grabbed my attention immediately, “Gadgets You Should Get Rid Of (or Not).” This recent article by Sam Grobart in the New York Times makes perfect sense. Desktop Computer: “You’re dead to me” Hi-speed Internet at Home: a keeper. Cable: trash it (unless you’re sports fanatic) Point-and-shoot Camera: on the endangered species list. Camcorder: [...]