The lure of ecommerce is undeniable. Media outlets regularly report on the latest ecommerce craze—Amazon, Apple, Fab, Groupon. Stores that didn’t exist a year ago are now ringing up millions in sales. The advantages of eCommerce over traditional retail are obvious, but it’s worth digging a little deeper. Opening a physical store, brick-and-mortar in industry [...]
10 Must Have Marketing Tools for Brand Building
What if you could only have 10 marketing tools to build your brand, business and/or empire? Which would/should you choose? We have our favorites as foundational brand building solutions. These tools are a place to start. A number of these tools at face value aren’t breaking news but using these tools to enhance Search Engine [...]
Technology you can live without, provided you have a smartphone
The headline grabbed my attention immediately, “Gadgets You Should Get Rid Of (or Not).” This recent article by Sam Grobart in the New York Times makes perfect sense. Desktop Computer: “You’re dead to me” Hi-speed Internet at Home: a keeper. Cable: trash it (unless you’re sports fanatic) Point-and-shoot Camera: on the endangered species list. Camcorder: [...]
Color’s Influence on Consumer Behavior Infographic
Have you ever wondered why clearance signs are red? Or why many bank logos use blue? Color is one of the most misunderstood tools in design, business and culture today. Mostly because it is used so haphazardly, without careful thought. You can’t claim ignorance anymore. Check out this infographic from Kissmetrics.
Achieve big results, spend little money
Rory Sutherland shares how to accomplish big things with virtually no money by sweating the details.
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