As a CEO, it seems like a scary proposition to tweet, share on Facebook, or write and maintain a blog with comments. And isn’t that why you hired marketing and pr staff? But recent studies in an article by Sharlyn Lauby for Mashable.com have shown you can create a great deal of value for the [...]
Pantone opens branded hotel in Brussels
I love the power of color. It possesses strong associative properties. Fire engine red. Kelly Green. Robins-egg blue. Now color has come to hospitality. The Pantone Hotel opened this month in Brussels, Belgium, using its mood-setting hues to shape and define spaces. It’s another step in Pantone’s expansion beyond its core business of color matching [...]
LAMoCA logo goes retro
Whenever leadership changes, it’s an opportunity to freshen up the corporate image. Rarely does a new leader revisit the past though. Jeffrey Deitch, the incoming director of the Los Angeles Museum of Contemporary Art, is kicking it old school with the re-introduction of its original logo, designed by Ivan Chermayeff. Consisting of a square, circle, [...]
Gain new business in six minutes
If you run your own business, customer insight is invaluable. But did you know it only takes six minutes to uncover new opportunities? According to Anthony Tjan, venture capitalist and entrepreneur in HBR blog post, knowing what your customer does three minutes before and after she uses your product or service can provide new insight [...]
Gender Balance: Who rules social media?
Gender balance on social networking sites Another interesting chart from Information is Beautiful breaks down social network site usage by gender. It’s pretty clear women rule the social web. If your business’s primary target audience is women, as it should since they make or influence most of the household buying decisions, then your business should [...]
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