Archive by Author

Buried at the bottom of search results? Use this SEO tool to claw to the top

Posted on December 2, 2011 by in Marketing

Search is still king of the internet and how someone finds your business is a matter of life or death, well at least for your business. And how close your business appears at the top of search results should be an integral component of your digital marketing and communication strategy. Search Engine Optimization is the [...]

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New York City is finally getting a new subway map

Posted on November 16, 2011 by in Creativity

If you’re going to change a venerable New York institution you better get it right the first time. If you didn’t know already New Yorkers have very little patience. And so it goes with the New York City subway map. This stalwart institution went essentially untouched since 1979 when Michael Hertz Associates replaced the Massimo [...]

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Technology you can live without, provided you have a smartphone

Posted on March 25, 2011 by in Ideas

The headline grabbed my attention immediately, “Gadgets You Should Get Rid Of (or Not).” This recent article by Sam Grobart in the New York Times makes perfect sense. Desktop Computer: “You’re dead to me” Hi-speed Internet at Home: a keeper. Cable: trash it (unless you’re sports fanatic) Point-and-shoot Camera: on the endangered species list. Camcorder: [...]

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Color preferences by gender

Posted on March 22, 2011 by in Branding

Informative infographic from Kissmetrics. If you’re marketing to men, think twice before using purple, and everyone hates orange and brown.

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WORK: ENKI

Posted on March 18, 2011 by in Announcement

Based in Rochester, Michigan, ENKI designs and manufactures cases for iPhones, iPods, smartphones and tablets, recently debuting the Genius Case™ for the iPad 2—the only line of cases compatible with  Apple’s new Smart Cover. ENKI approached Nuance Marketing to direct its global brand launch, which included identity, packaging and online presence. What follows is a [...]

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