Color influences behavior

Have you ever wondered why clearance signs are red? Or why many bank logos use blue?

Color is one of the most misunderstood tools in design, business and culture today. Mostly because it is used so haphazardly, without careful thought. You can’t claim ignorance anymore. Check out this infographic from Kissmetrics.

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About Brian Hodge

Brian is a designer, entrepreneur and educator passionate about ideas, order and aesthetics and thrives at the intersection of art, business, education and technology. Follow him on Twitter @hodgimusprime.

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