Video is easier than ever to create and use for your business.
Is your business, service or product better understood through video? Can you incorporate video into your website easily? How will video effect your site traffic? These are questions that leaders from small business to major corporations are asking.
Using video on the web is now the standard. If you are waiting until it gets more pervasive, too late! The future is here.
Making Your Business Camera Ready
Start by identifying what you want to convey in your videos. What’s the “key message”? Who is your audience? What will keep them interested? 2-3:30 seconds is an ideal time frame for brief video segments. If you have a video past 5-7 minutes on a moderately interesting topic you are pushing your limits. Instead provide value packed, well edited information videos. Questions to ask yourself:
- Who are we trying to reach with the video?
- Where will the video be seen?
- What are we trying to say in the video? What do we want them to do (call to action)?
- How will you communicate the message? How do you want them to respond? (logistics, websites, twitter addresses, subscribes, convert)?
Our agency worked with the National Council of Asian American Business Associations (NCAABA) on integrating video and social media into their website. The Asian American Pacific Islander business community wanted to create a testimonial of AAPI business owners that face challenges pursuing public and private sector contracts. Here’s how we laid out a video strategy to the above questions:
Who: Asian American and Pacific Islander business owners looking for resource information. Public and private sector officials involved in supplier diversity or management of procurement and supply chain processes, visitors to the NCAABA website.
Where: NCAABA’s website in the video gallery, establish a NCAABA YouTube channel to expand distribution and provide an embedded player solution with custom API, viral placement on blogs impacting diverse businesses.
What: AAPI businesses are strong and viable companies ready to business with Corporate America and Government contracts, face discrimination and stereotypes, NCAABA is committed to the development and advancement of AAPI and diverse businesses.
How: Create a documentary that features a series of interviews with Asian American and Pacific Islander business owners to capture real testimonials in brief web video segments. Capture the footage at a signature event to take advantage of thought leadership on site. Supplement the website redesign by Byte Technology (great firm) to create an interactive video gallery. Engage a professional host for the video. NCAABA landed former CNN anchor Sachi Koto. Nuance created a script (wrote), coordinated b-roll, intro, interview, questions, edited and published (edited, produced & directed).
The result? NCAABA’s Our Mission, Our Voice a web documentary. Here’s the work:
How to Integrate a Video Into Your Site
NCAABA coordinated a site design refresh that was managed by Byte Technology (Colorado) to integrate custom YouTube API code into the site to create a video gallery for their website www.national-caaba.org.
Without paying for a proprietary player or excessive coding costs, the YouTube integration allows for a customized video gallery. Besides the clean look and feel, the NCAABA web page automatically updates as videos are added to their YouTube channel.
If you are interested in developing a video strategy for your site using video we can help simply contact us. Subscribe to our newsletter for other quick tips to grow your business and marketing strategy.
Do you have great examples of video integration on your site? How has video helped your business, post a comment below.
