Is your Facebook page strategy a mess? Is your foray into social media marketing not living up to all the hype? Are you uncertain of what to do next? Jeremiah Owyang and partners at Altimeter Group have published a new report outlining 8 criteria for successful Facebook page marketing.
In brief, here’s what every company should do:
- Set community expectations: Explain what fans can expect of you and what you expect of them.
- Provide cohesive branding: Your page and website should be as seemless as possible.
- Be up to date: Contribute daily.
- Live authenticity: Add a human touch to interactions.
- Participate in dialog: Conversations should be two-way.
- Enable peer-to-peer interactions: Crowd-source.
- Foster advocacy: empower fans to be evangelists.
- Solicit a call to action: Ask for what you want.
Seems pretty simple. But believe it or not, most companies aren’t doing this. In fact, 30 of the top brands studied in the report are barely doing four of these well.
Why all the fuss anyway, you ask? With over 500 million active users, half of whom login each day and connect with on average 130 friends for more time than they spend on all other sites (Google, YouTube, Yahoo, etc.) combined, and metrics that track every preference and activity, Facebook can’t be ignored as a place to meet and interact with current and potential customers.
Does your company need help with its Facebook page or other social media marketing strategies? Nuance Marketing can provide the degree of difference your company needs. Contact us today at firstname.lastname@example.org or (404) 551-3305.